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Transform Your Copywriting To Build Lasting Connections
Did you know copywriting can transform your communication and build lasting connections? If you have an online business and you’re writing content, you’re a copywriter. The role of a copywriter goes...
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Turn Five Online Business Fears into Winning Opportunities
My mom had a local business. Ideas turned into revenue, but tenacity helped her overcome obstacles and live well. Many of us have a similar dream, and today, we have endless options because of the...
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Choose the Right Focus to Propel Your Business Forward
Successful Online Solopreneurs Choose the Right Focus to Propel Their Businesses Forward The past few months have been crazy preparing for our 2300-mile relocation. Thankfully, we’re settling in and...
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Improve Your Copywriting with Psychographic Insights
Improve your copywriting with psychographic insights instead of demographics! As a marketer, I vividly remember the days when crafting targeted campaigns meant focusing solely on demographics—age,...
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How to Build an Email List for Free: Lead Magnets From Scratch
Leveraging organic traffic to build an email list for free starts with creating effective lead magnets from scratch. By the end of this article, you’ll know how to capture cold traffic and convert...
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How to Find Your Personal Brand Voice
Finding your personal brand voice is the secret sauce that makes your business unforgettable. Your brand differentiates you from everyone else online. But let’s be honest; “finding your voice” can feel...
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Best-kept Secret to Online Success: Email Marketing
If you’re in the early stages of your business or looking to take your business to the next level, let me share one of the best-kept secret to online success: email marketing. Email marketing isn’t...
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How to Find Your Niche and Adapt to Stay Relevant
Defining your target audience is a foundational step in business and marketing, but are you still struggling to find your niche? What is a Niche, and Why Does It Matter? A niche is a specific group...
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5 Effective Risk Reversal Techniques to Boost Your Business
A Story About The Power of a Risk Reversal: Turning Prospects into Loyal Customers A farmer wanted to buy his daughter a pony and found two vendors in town.One vendor sold ponies for $500, while the...
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Turning Doubt Into a Career as a Certified Copywriter
I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the...
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